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Build a self-sustaining e-learning division in 60 days, start producing highly demanded MOOC content and boost university revenue
Expand University Horizon with a Profitable Educational Studio
Build a self-sustaining e-learning division in 60 days, start producing highly demanded MOOC content and boost university revenue
Launch an educational studio at the university and start creating profitable online courses
An Educational Studio is a branch or division of a university that produces educational digital content and directly adds to the bottom line of the entire university
What is an Educational Studio?
An Educational Studio is a separate, stand-alone business responsible for generating revenue and profit
The world's leading universities are actively monetizing educational studios by receiving additional sources of income and new student flows
For more details, please, download the presentation
Educational studios work as the business factories that accompany the entire product lifecycle - from idea to launch, arranging of the educational process and promotion
An Educational Studio is a branch or division of a university that produces educational digital content and directly adds to the bottom line of the entire university
What is an Educational Studio?
An Educational Studio is a separate, stand-alone business responsible for generating revenue and profit
Educational studios work as the business factories that accompany the entire product lifecycle - from idea to launch, arranging of the educational process and promotion
The world's leading universities are actively monetizing educational studios by receiving additional sources of income and new student flows
Leading universities develop own Educational Studios
New Markets
New Products
New Revenue
Online courses are the most highly profitable type of educational business, bringing in up to $5 million per year
Tens of millions of people around the world take online courses every day. From now on, your university does not need foreign branches
Produce a much wider range of online courses – educational products, than your university currently offers
Why does the University need an Educational Studio?
Tap into new 200 mln target students
The total monthly traffic to popular MOOC platforms about 200 million users. This is a huge market!
Increase University profits
Online courses are a highly profitable business. Some universities make more than $10 million a year
Raise awareness of the University
Interacting with a multi-million audience around the world, the University strengthens its brand, making it more recognizable
#1
#2
13,7 mln
4,1 mln
47,8 mln
99,1 mln
Audience TOP-4 MOOC platforms
This is a good leverage for attracting foreign and local students to the main educational programs
Expand University reach
Parallel thematic training tracks
Types of support activities
Engagement within the team
8
12
100%
Weeks of team training
4
Educational Studio creation program
E-learning and EdTech markets
The module is intended for university leaders, studio managers and producers. The module consists of master classes, practical work, consultations and tracking of results

Module outcome - market expansion strategy

Curriculum:

  • E-learning market structure
  • EdTech market map
  • Big money and next money
  • Growing trends
  • Platform Overview
  • Market expansion strategy
Profitable Educational Studio
The module is intended for studio managers and producers. The module consists of master classes, practical work, consultations and tracking of results

Module outcome - studio development strategy

Curriculum:

  • Educational studio management
  • Business models in the educational business
  • Product vision and project pipeline
  • Metrics and KPI
  • Development strategy
Building a skilled team
The module is designed for the whole team. The module consists of master classes, practical work, consultations and tracking of results

Module outcome - completed studio team

Curriculum:

  • 7 key team roles
  • Distributed, remote and hybrid team
  • Team interaction scheme
  • Agile, kanban and scrum
  • Team development roadmap
  • Tools and boards
  • Building a sustainable educational team
Product Design
The module is designed for the whole team. The module consists of master classes, practical work, consultations and tracking of results

Module outcome - studio product strategy

Curriculum:

  • Product management
  • Types of educational products
  • Growing niches
  • Demanded and fastest-growing education content
  • Look ahead: new professions, future industries, business, technical and digital skills
  • Market analysis and trendwatching
  • Educational product development roadmap
  • Educational customer development
  • Pricing
  • Product strategy
Platforms and LMS
The module is designed for the whole team. The module consists of master classes, practical work, consultations and tracking of results

Module outcome - platform strategy

Curriculum:

  • Key MOOC platforms
  • Features and differences
  • University LMS
  • Platform content development roadmap
  • Platform strategy
Instructional design
The module is designed for methodologists and producers. The module consists of master classes, practical work, consultations and tracking of results

Module outcome - instructional design skills

Curriculum:

  • Structure and components of the educational product
  • Data-driven instructional design
  • Educational product creation cycle
  • Interaction of the methodologist with the instructor
  • Target audience research
  • Curriculum design
  • Assessment, quizzes, grades and labs
  • University promotion: product placement and native advertising
  • Course quality assessment

Experts and instructors

The module is designed for producers and their teams. The module consists of master classes, practical work, consultations and tracking of results

Module outcome - legal framework, skills for attracting and interacting with instructors

Curriculum:

  • Instructor collaboration models
  • Attracting external instructors
  • Cooperation with university instructors
  • Legal, licensing and agreement
Content production
The module is designed for producers and production teams. The module consists of master classes, practical work, consultations and tracking of results

Module outcome - skills, roadmap and job descriptions for the production of educational content

Curriculum:

  • Educational production
  • Video, sound, and graphics
  • Design and branding of materials
  • Texts and copywriting
  • Methodology for acting for the camera
  • Post-production
  • Technical administration of platforms
Video studio, software and tools
The module is designed for the production team. The module consists of master classes, practical work, consultations and tracking of results

Module outcome - modern video studio and shooting process management skills

Curriculum:

  • Video studio management
  • Building video studio
  • Configuring equipment
  • Software and useful tools
  • Video Shooting
  • Asset library, storage and backup
  • Content upload
Marketing and traffic
The module is designed for studio managers, producers and the marketing team. The module consists of master classes, practical work, consultations and tracking of results

Module outcome - marketing strategy and skills for promoting educational content

Curriculum:

  • Marketing of educational products
  • Platform strategy and internal marketing
  • Student motivation and value proposition
  • Seed launch
  • External traffic sources
  • Conversion optimization techniques
  • Tools and services
  • Marketing strategy
Arranging
The module is designed for the methodologists and support team. The module consists of master classes, practical work, consultations and tracking of results

Module outcome - education support roadmap and skills

Curriculum:

  • Testing of new products
  • Quality management, NPS and content updates
  • Support and arranging of the education process
Future vision and scaling strategy
The module is intended for university leaders, studio managers and producers. The module consists of master classes, practical work, consultations and tracking of results

Module outcome - scaling and market expansion strategy

Curriculum:

  • The future of education: University 2040
  • Digital University
  • Market expansion strategy
  • Studio scaling strategy
Trending topics for product vison
Co-financing for production
Modern video studio
Trained team
of producers
Skills for attracting external instructors
Trained Team of Methodists
Edu content promotion skills
Set of legal documents
Funnel to attract new university students
Strategy for further development
Profitable
business
Support for 6 month
What will University get as a result?
Full turnkey service
We provide a full turnkey service for organizing an effective and scalable Educational Studio
It takes 2 months of work during which the new studio will create at least 3 new online courses
Building and supplementing a team
Attract industrial partners and instructors
Train the team on 12 specialized tracks
Equip a modern video studio
Organize production flow
Prepare legal framework
Set up marketing
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2
3
4
5
6
7
We build and complete the studio team, train the team in the skills of finding topics for highly promising educational products, planning their economy, developing educational programs, organizing content filming, paid and free promotion, as well as maintaining and improving educational products.
6 month support available after program completion
Educational Studio launch roadmap
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